Istana Jewellers Unveils its new Flagship Salon at The Oberoi

The luxury jeweller reveals its latest showroom in the UAE Istana Jewellers, the Dubai based family run luxury jewellery brand, have launched their new flagship store in The Oberoi, Dubai.

The new premises, located at The Oberoi Hotel in Business Bay, will be the second store for Istana who were previously based exclusively in the Four Seasons on Jumeirah Road. Their Four Seasons store will remain open and fully stocked with their usual high end jewellery brands including Istana Private Collection, Adler, Chantecler Capri, Christian Bauer, Ashoka and Pichiotti.

The new store will offer shoppers a more luxurious, personalized shopping experience. Istana take pride in their ability to work closely with their customers to find jewellery that is tailored to their specific needs, reflecting their inner beauty. The new flagship store fulfils this function, going above and beyond traditional expectations of a what a jewellery store can offer.

Danny Mukhi, founder and managing director of Istana said “Personalised, one-to-one shopping has always been at the heart of Istana and our new premises in Oberoi will allow us to offer consumers exactly that. Shopping for jewellery is unlike shopping for other luxury items in the sense that it requires close consultation with the consumer on their specific needs and how they want a piece of jewellery to make them feel. Our Four Seasons store will remain open and we will offer customers this same one-to-one service from both locations. Our flagship store in The Oberoi reflects our continued commitment to meeting the shopping preferences of the modern consumer as we take the Istana brand in a forward-thinking direction.”

About ISTANA

Based in Dubai, ISTANA Jewelers is a family-owned, independent retail jeweler that has been in business for over 30 years. The company offers 19 well-known jewellery houses and is constantly expanding its portfolio to bring unique pieces designed and crafted by master artisans using state-of- art technology to the Middle East.